Accessibility and inclusion for people with disabilities with digital marketing in Thailand and beyond: a call to action

PURPOSE: Digital marketing presents an innovative opportunity to advance accessibility and inclusion for people with disabilities worldwide through enabling entrepreneurship, disability-inclusive digital marketing practices, and improved promotion of existing solutions. This commentary uses Thailand as an illustrative case study to examine global challenges, while drawing out broader international implications for digital marketing's role in promoting equal rights and economic empowerment and contributing to mainstreaming disability inclusion. MATERIALS AND METHODS: as a lens to examine the role of digital marketing in advancing accessibility and inclusion. RESULTS: This work identifies exemplary accessibility challenges for people with disabilities in Thailand that mirror global patterns, and explores potential opportunities that leverage digital marketing to address those challenges with transferable applications to international contexts. CONCLUSION: This is a call to action aiming to inspire more research about the value-added role of digital marketing for this population globally, and to push for greater integration of co-design and ethics- and human rights-based approaches in this space to best incorporate, consider, and understand the perspectives of people with disabilities worldwide.