Increasing incomes, urbanization, and population growth are transforming developing countries. This structural transformation is changing lifestyles and consequently food consumption and agri-food systems. The present study uses Bangladesh as a case study, a rapidly growing developing economy in South Asia to examine the changing food consumption pattern. Using information from more than 29,000 households, the present study demonstrates that, with the increase in income and urbanization, this traditional rice-consuming country is increasingly consuming more wheat. The changes in the relative consumption in Bangladesh are prominent both in rural and urban areas. The literature often is based on the premise that with increasing income, households switch from staple cereals to high food-value items. The present study highlights the need to also consider within-staple substitution.
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Mottaleb et al. (2017) studied this question.
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