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Tickle Me Elmo, Pound Puppies and other toy hits reveal why human insight, emotion and lived experience still matter in the age of generative AI.Toy invention is a brutal business.On the worst days, I received the dreaded box in the mail: another rejected prototype.The same product development manager who had raved about the toy prototype just a month earlier was now sending me a boilerplate thank-you letter.Another one bites the dust.
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David Wyman (2026) studied this question.
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