A literature review on interface development between marketing and finance precedes the report of a study exploring attitudes towards and the organisation of this interface in the Australian food industry. The study was a questionnaire survey following preliminary in‐depth interviews with senior executives in 21 companies. The existence of relevant functional titles pointed to companies taking steps to bridge gaps in the interface. Location of offices in proximity to each other was another positive factor. Only in areas of knowledge and understanding of each other′s function was there dissonance between marketing and finance.
No takes yet. Share an insight, caveat, or question.
Ratnatunga et al. (1990) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: