The Marketing Behavior of Private Sector Firms in Import Substituting Nations: A Framework for Analysis

Offering a framework for tracing the effect of import substitution on the marketing behavior of industrial firms in developing nations, this study presents testable competing views of the extent to which marketing activity is associated with open or closed market structures. And it suggests a way of testing marketing's influence over competitive success relative to market power that often accumulates in the hands of some firms through the very process of import substitution.