A Meta-Analytic Review of Communication Campaigns to Promote Organ Donation

The current study, using random-effects meta-analysis, provides a review of communication campaigns designed to promote organ donation. Findings across 23 campaigns indicate an overall 5% increase in study outcomes (e.g., registry signing) compared to control groups (k = 23, N = 6,647,801). Several moderators were tested including publication bias, target audience, and type of campaign. Statistically significant differences were not found for any of the moderator factors tested. Results are discussed in terms of future campaigns designed to promote organ donation.