Professional Asian Football Leagues and the Global Market

This paper considers the development potential for professional football (soccer) leagues in Asia. This is set in the context of a global market where playing talent is easily bought and sold, and fans are attracted by the highest quality of play which they mostly consume via screens. The paper highlights the relative underdevelopment of Asian leagues given the size and growing economic power of the Asian markets, and suggests some ways in which this might change in the future.