Maximizing performance through CSR : The mediator role of the CSR principles in the shipbuilding industry

This research studies the relationship between the compliance with the five principles of the Corporate Social Responsibility (CSR) and the performance of the shipbuilding industry. Recent studies have shown signs of a positive relationship between these concepts, although these studies are limited to certain specific fields, existing a need for detailed research in other sectors, such as shipbuilding. A longitudinal analysis of the shipbuilding sector performance is presented, considering the trends of the last five years in the five continents, considering the most relevant shipyards. Two types of results are evaluated, current contracts and new contracts, which provides respectively a perspective of the current and future strategy of the organizations. This research identifies a clear positive trend between organizations' efforts (in terms of CSR principles) and improvement in their results. This recognizes CSR as a tool that not only improves the company's image in society, but also enhances performance.