All those who attemtp to influence opinion through the media of information are faced with the problem of ealuation the effects of their communications. The wartime propagandist is in a particularly difficult position, since his audience is usually inaccessible to him. On the basis of experience in the past war, however, certain generalization can be made regarding principles which should guide the combat psycological warrior: his material must be credible as well as truthful; he must learn how to address potential waverers on the enemy side; he must cocentrate his fire; he must not try to export domestic propaganda; he must find some limited area of agreement with his audience; and he must determine which activities would benefit both his audience and his own cause. Certian implications for peacetime proapaganda can also be drawn from wartime experience. The author was Chief Leaflet Writer for Psychological Warfare Division, SHAEF for the combat propaganda team of the Fifth Army in Italy. Mr. Herx (then Major Herz) is now a Foreign Service Officer on duly with the Department of State.
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Martin Herz (1949) studied this question.