Intelligent marketing technology and personalized recommendation systems play an important role in e-commerce, which has a significant impact on improving user experience and promoting sales growth. This article mainly explores the application and effectiveness of intelligent marketing technology and personalized recommendation systems, as well as their value and impact on e-commerce. In the future, with the continuous progress of technology, intelligent marketing technology and personalized recommendation systems will play a broader and deeper role in the field of e-commerce. Intelligent marketing technology and personalized recommendation systems have shown widespread application and significant effects in e-commerce. They enhance user experience and promote sales growth, which is of great significance for the development and promotion of e-commerce.
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Juntong Mu (2023) studied this question.