Following the recent launch of Apple's fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation.This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations.From these findings, this study provides some comments on its possible implications for market leaders of establish brand names.
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Weng Marc Lim (2013) studied this question.
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