This essay looks into the Web sites of representative cosmetic hospitals in mainland China and examines their rhetorical constructions of beauty norms for contemporary Chinese women in the promotion of cosmetic surgery. My analysis reveals the tension between Western and Chinese beauty ideals. I argue that the resistance and empowerment of the local industry in face of global impacts, however, camouflage the hegemonic power that creates new forces of oppression on the female body.
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Wei Luo (2012) studied this question.
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