This paper reviews the current state of literature on visual aesthetics for the web. This was done by referring to recent contributions of authors in the area of visual aesthetics. Specific focus areas included: authors' perception of the importance of visual aesthetics; how visual aesthetics affect communication; and guidelines and suggestions on how to apply visual aesthetics. The authors also briefly suggest an appropriate research approach when studying visual aesthetics.
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Hoffmann et al. (2004) studied this question.
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