The success of Caterpillar's global approach to change management

Caterpillar's 15‐year quest to build change management into a global organizational competency sets an impressive benchmark for others still pursuing this elusive goal. The author describes the LaMarsh & Associates Managed Change™ model, which is the basis of Caterpillar's cobranded global approach to change management. She then examines six characteristics that underpin the enterprisewide approach and describes how the company successfully used the model to implement its new health care strategy, a multiyear effort toward promoting active consumerism among employees and retirees as a way to rein in rising health care costs.