Medición del potencial turístico basado en la producción de artesanías de ónix en Tecali de Herrera, México

Craft production is a complementary option for generating rural jobs, which are mainly low‐scale, scarcely competitive production units. The production is linked to the cultural practices of artisans and is a complementary income‐generating activity in the onyx and marble craft workshops. This work sought to measure the tourism potential of the onyx and marble craft workshops in the municipality of Tecali de Herrera, Puebla. The research used a mixed approach to collect, process and analyse data, and an index of tourism potential was onstructed. This proved that the workshops have great cultural value but do not have infrastructure, services, or security to implement artisanal tourism activities. It is concluded that there isa need to improve the conditions of the workshops and the production to develop tourism and represent an alternative option for generating income.