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In an increasingly complex and competitive job market, enhancing students’ career readiness has become a critical goal for higher education institutions. This conceptual paper explores the integration of career planning and guidance as a strategic approach to support student development and improve career outcomes. Drawing upon established theories such as Social Cognitive Career Theory and Career Construction Theory, the paper proposes a conceptual framework linking career planning and guidance interventions to key dimensions of career readiness, including self-efficacy, goal setting, and employability skills. The role of academic advising, institutional strategies, and co-curricular support are examined in fostering this integration. Furthermore, the paper highlights the emerging role of digital career platforms and artificial intelligence (AI) in personalizing guidance services, while calling for future empirical research to assess their impact and ethical implications. The study offers theoretical contributions for curriculum designers, educators, and policymakers in designing more holistic career readiness programs aligned with 21st-century workforce demands.
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Zaheril Zainudin (2025) studied this question.
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