Ideologeme in Political Communication: Interpersonal Aspect

The ideologeme is responsible for the category of interpersonality in the political discourse. The authors studied ideologemes in blogs published on the Yandex.Zen platform to identify their role in the discursive modeling of the social and personal opinions of the blogger, the recipient, and the political referents. The category of interpersonality revealed two models associated with the transformation of meaning. The first group was connected with recontextualization and included mocking, comparison, and referent replacement. The second group transformed the form and structure of the intentional component of the meaning by adding or replacing an element, as well as by demetaphorizing or secondary metaphorization.