Creativity and Emotions as Drivers for Social Entrepreneurship

Social entrepreneurship is closely related to welfare because social welfare emerges when creativity, innovation and entrepreneurship are developed together, creating a ‘cluster of value’ that appears when several value chains are bundled together, resulting in increased employment. This paper presents three cases in which a main character drives a ‘cluster of value’: Father Arizmendiarrieta, Mr Huarte and Mr Pérez ‘Peridis’. Findings show the relevance of emotions, the role of teams and experts that recognize innovations, the relevance of stakeholder wealth and the importance of linking day-to-day challenges to social entrepreneurship, because creativity is closely related to everyday concerns.