In 1760, a French philosophe coined the term fetichisme for primitive religion. Marx took the term commodity fetish and the idea of primitive magic to express the central social form of the modern industrial economy. In 1887, Freud transferred fetishism to the realm of sexuality and to the domain of erotic perversions.' Religion (the ordering of time and the transcendent), sexuality (the ordering of the body), and money (the ordering of the economy) took shape around the idea of fetishism, displacing
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Anne McClintock (1992) studied this question.
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