An SPSS Analysis of the Effects of OTT Platforms on Youth

Over-the-top platforms, or OTT platforms, have had a big impact on young people's lives lately. These platforms describe online streaming services that bypass conventional broadcast techniques to provide video material straight to customers. The rise of OTT platforms has revolutionized the way youth consume media and has brought about various social, cultural, and behavioral changes. The research significance of studying the impact of OTT platforms on youth is multifaceted and holds relevance in several domains. Media Consumption Patterns: Understanding how youth consume media through OTT platforms provides valuable insights into changing viewing habits. This research helps media industry professionals, content creators, and advertisers adapt their strategies to cater to evolving preferences, thereby shaping the future of the entertainment industry. Investigating the impact of OTT platforms on youth's behavior and psychology sheds light on the potential consequences of excessive screen time, binge-watching, and exposure to certain types of content. This research can inform parents, educators, and policymakers about the implications for mental health, social interactions, and overall well-being. Analyzing the content consumed by youth on OTT platforms and its influence on their attitudes, values, and beliefs contributes to understanding the larger cultural and societal shifts. This research can explore how media representations shape identity, social norms, and ideologies among young individuals, leading to discussions about diversity, representation, and inclusivity. The SPSS approach is commonly used to choose the best impact of OTT platform on youth. Do you agree that watching internet content, such as web series, affects your mental health? 2. Does watching movies from online platform affects the cinema viewing experience for you? 3. How much do you spend monthly on subscription of OTT platforms? 4. Do you prefer OTT as your main source of entertainment rather than satellite television?5. Do you believe that young people's language and behavior are changing as a result of web series? How long do you typically spend viewing web series? According to the analysis, the number of items is 6, the Cranach’s Alpha is 0.815, and the Cranach’s Alpha Based on Standardized Items is 0.808.