A powerful visual symbol of social protest and a success story of online organizing, the Pussyhat is a prominent illustration of the revival of craftivism in the current political climate. Analyzing the activity of the Pussyhat Project group within the online craft community Ravelry, this article aims to facilitate a deeper understanding of emerging practices of civic expression and participation, and the ways in which online participation might reflect and support these practices. Our analysis reveals the magnitude and particular characteristics of older women’s civic engagement, the function of craft as a gateway to civic expression and participation, and the significance of the online community as a source of practical and socioemotional support. This research thus sheds important light on evolving notions of activism and civic engagement in the digital age and contributes to a better understanding of the participatory practices of older women in interest-based online spaces.
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