Front and backstages of the diminished routinization of innovations: what innovation research makes public and organizational research finds behind the scenes

Research on innovation routinization emphasizes public aspects of this process. The issues such research addresses are important, but do not fully describe routinization processes or account for all the characteristics that generate them. Based on a study of an innovative course, we explore organizational factors that affect the diminished routinization of innovations, the loss of core components of the innovation while it is being routinized. We develop a model of how organizational structure and intergroup dynamics affect the diminished routinization of innovations by impacting knowledge sharing and links between the innovation and its core organizational purpose.