US regulator adds to confusion around heated tobacco products

US regulator adds to confusion around heated tobacco productsTobacco manufacturer exploits FDA's ambiguous ruling Anna B Gilmore, 1 Sophie Braznell 1The emergence of new consumer tobacco and nicotine products, notably electronic cigarettes and heated tobacco products, 1 has produced controversy and confusion.This is partly because the two products are often conflated, not least by Philip Morris International, the world's largest tobacco company. 2 With global sales of cigarettes inexorably declining, the company's future now depends on IQOS, its flagship heated tobacco product. 2 3