The purpose of the present study was to test whether or not a biodata inventorycould be used to measure service orientation within global entrepreneurial organizationsin Western and Central Europe. A concurrent validation strategy wasconducted consistent with the methodology previously presented by Schoenfeldt(1999). Within the samples of 403 and 295 non-American employees, the serviceorientation ratings were highly correlated with four scales: "Extroversion,""Openness to experience, " "Conscientiousness, " and "Agreeableness" and notsignificantly correlated with "Emotional Stability. " The findings suggest that fororganizational employee development and selection, service orientation may beeffectively measured by an instrument such as this one and therefore potentiallyimprove customer service management systems.
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Carraher et al. (1970) studied this question.
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