The Application and Psychology of Color in Food Packaging Design

This is the authors' abstract. We don't add key points for this paper.

Food packaging design plays an essential part in packaging field. The quality and level of food packaging design from one side can reflect the social development in a country. Food packaging design is a indispensable procedure in the process of food packaging, which has a direct influence on the sales volume of product. In the study, color as the most visual expressive designing language in food packaging, is able to satisfy people’s different psychological feelings, such as soft and hard, taste. With the improvement of aesthetic level in food packaging of people, food manufacturers are supposed to highlight the color design in food packaging.