Concepts and Issues in Cross-Cultural Psychology. Psychological Importance, the Five-Factor Model, and Transactional Analysis Theory. The Relative Favorability of Psychological Traits: A 10-Country Study. Psychological Importance: Method and Gender Analyses. Psychological Importance: Item Level Analyses. Psychological Importance: Theory Level Analyses. Psychological Importance: Relations to Cultural Comparison Variables. Summary and Integration of Findings. Retrospect and Prospect: A Broader View. Appendixes. Author Index. Subject Index.
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Williams et al. (1998) studied this question.