Answers are grounded in this paper and cite their sources.
(1994). Future of the Discipline: The Challenges, the Research, and the Social Contribution. Annals of the International Communication Association: Vol. 17, Communication Yearbook 17, pp. 565-600.
No takes yet. Share an insight, caveat, or question.
Stanley A. Deetz (1994) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: