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September 23, 2026International Journal of Contemporary Hospitality Management

Interpreting sustainability signals: how brand origin and consumer cosmopolitanism shape CSR inferences and downstream consumer responses

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TYT YeXXXunyue XueL(L Anqi (Angie)

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Cite This Study

Ye et al. (2026) studied this question.

synapsesocial.com/papers/6ab39db54f6cc12e38b512b7https://doi.org/10.1108/ijchm-01-2026-0035
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Also Consider

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  4. 4Corporate Social Responsibility as a Driver of Sustainable Consumption: The Roles of Consumer Happiness and Corporate Image2026 · 1 citations
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