Reports on research into the payments markets of both Australia and the UK, in the context of the concept of relationship marketing. It compares the evolution of the various types of payment; cash, paper cheques, debit and credit cards and examines the linkages with relationship marketing from both a market‐based approach, to investigate whether data derived from consumer payments can form the basis of a relationship, and from a network‐based approach, to consider how new entrants to the payments market can establish relationships between organisations. Conclusions on this study are then followed by some thoughts on the directions for future research.
No takes yet. Share an insight, caveat, or question.
Worthington et al. (2000) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: