Curiosities and inconsistencies in the format of U.S. election ballots go far beyond the infamous “butterfly” ballot. Ballot instructions, candidate and party listings, party symbols, and, in general, variations that result from a complex and highly decentralized election system provide ample opportunity for all but the most sophisticated voters to misunderstand, mismark, or spoil their ballots and for all voters to feel confused and frustrated. We call attention to the enormous disparity in ballot designs across the states and to individual state designs that are inconsistent and needlessly complex. We recommend changes that would promote clarity and uniformity and yet allow room for state variations in the most politically potent aspects of ballot design. We also suggest steps by which reforms might be accomplished.
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Niemi et al. (2003) studied this question.
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