Tapping into social networking:

Purpose – While most practitioners and researchers agree that social networking is a tool for the masses to stay in touch, this paper aims to explore an untapped use for this medium in the workplace. Design/methodology/approach – This paper gives the authors' viewpoint and relies on their experience and a review of literature. Findings – There is a synergy between knowledge management and e‐learning through these social networking tools. Practical implications – By incorporating knowledge management with social networking, organizations could have a new vehicle for e‐learning, allowing formal and informal information to flow along the "super highway". Originality/value – This paper shows that both knowledge management and e‐learning bring value to an organization and through the use of social networking, knowledge will no longer be confined to a certain group of individuals, but would allow an organization to learn from its most valuable asset – its employees.