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Leslie A. Hayduk, Thomas H. Wonnacott, "Effect Equations" or "Effect Coefficients": A Note on the Visual and Verbal Presentation of Multiple Regression Interactions, The Canadian Journal of Sociology / Cahiers canadiens de sociologie, Vol. 5, No. 4 (Autumn, 1980), pp. 399-404
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Hayduk et al. (1980) studied this question.
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