Being responsive

Purpose This column aims to examine web design methodology given the rapid proliferation of internet accessible devices, and to offer as a solution responsive web design. Responsive web design changes the focus from being device and template centered to being content centered, which is appropriate for the types of services that libraries offer in the web context. Design/methodology/approach This is an exploratory column. A brief review of the current literature regarding responsive web design was done prior to writing the column. Findings Libraries should benefit greatly, both regarding the time invested in web design, as well as the effectiveness of services offered on the web, if responsive design is adopted. Originality/value Responsive web design is relatively new, and is still being explored by professional web developers. Libraries that are able to adopt this methodology early on will be ahead of the curve of rapidly multiplying devices used to access the internet.