This paper comprises a set of marketing guidelines using the 2000 presidential election as an example, and analysing the image building of the two candidates, Al Gore and George W. Bush. It is not hard to understand, with hindsight, why Bush was the winner.
No takes yet. Share an insight, caveat, or question.
Bruce I. Newman (2001) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: