Socioeconomic Behavior of Cattle Ranchers, with Implications for Rural Community Development in the West

This paper extends the argument that cattle ranching and ranchers can be better understood by viewing the ranch resource as generating both production and consumption outputs. It was found that nonmonetary outputs of ranch ownership are the most significant factors in explaining high sale prices of Arizona ranches. Land fundamentalism, rural fundamentalism, and conspicuous consumption/speculative attitudes are the most important of these consumption outputs. The analysis suggests that small town viability and growth in the arid Southwest, and possibly in the West as a whole, may be more likely to occur if rural development policies are not predicated on the economic impact of surrounding ranches.