Continuously innovating their portfolio is a key challenge for practically all companies. Regardless of size, companies today rely on the ability to innovate to maintain their competitiveness. Their performance depends on efficiency when mobilizing internal knowledge and fostering collective intelligence. In that sense, design thinking, with its mix of analytics and intuition, provides valuable support to product management and is a necessary step to improve user experience.
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Combelles et al. (2020) studied this question.