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October 1, 1970Journal of Marketing

Consumerism: Its Goals, Organizations and Future

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RHRobert O. HerrmannAustralian National University

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Robert O. Herrmann (1970) studied this question.

synapsesocial.com/papers/6ab5e5097e2508a9a6fb8039 https://doi.org/10.2307/1250712

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