Future directions and consumer engagement scenarios for data resilience in e-waste management in Jakarta

This study investigates consumer engagement with electronic waste (e-waste) management in Jakarta, Indonesia, emphasizing the development of future scenarios pertaining to data resilience and responsible device disposal. A choice experiment methodology was employed, and the data were analyzed using Random Parameter Logit (RPL) and Latent Class Models (LCM) to capture the heterogeneity in consumer preferences regarding brand-supported e-waste management services. The findings indicate significant variations in consumer engagement, influenced by socio-economic characteristics and participation in brand-led initiatives for data protection, education, and recycling services. Based on the estimated preferences, three distinct engagement pathways are identified. The basic decoupling scenario illustrates minimal engagement, wherein consumers adhere to fundamental brand guidance for e-waste disposal and data protection but exhibit limited proactive participation. The intermediate engagement scenario denotes a transitional phase in which consumers begin to adopt more sustainable behaviors during the device purchasing process and respond to brand-led educational initiatives and manufacturer-supported data-handling services. Finally, the advanced resilience scenario exemplifies comprehensive engagement, encompassing scheduled e-waste disposal practices, participation in data privacy programs, active involvement in educational initiatives, and full utilization of manufacturer-supported services. Consumers within this scenario demonstrate the most robust commitment to sustainable consumption and responsible e-waste management.