Measuring Intention to buy Air freshener product based on Brand Name, Packaging, Product Quality, Price, and Advertising in Indonesia

Purpose: This research aims to measure buying interest from air freshener.This product is new and wants to measure market willingness and the extent to which this product is in demand by consumers Method: This research uses an online questionnaire to get the respondents.There are 5 variables that influence buying intention.The sampling technique using non-probability sampling with a sample size of 85.Data analysis techniques using multiple regression Result: Brand name, packaging, product quality and advertising variables have no effect on buying interest while prices have a significant effect on buying interest Limitation: This research is conducted in the second largest city (Surabaya) in Indonesia.Originality / Value -This paper suggests contribution to the board of directors' air freshener product