Visual Imagery and the Organizational Properties of Perceived Stimuli

Seventy‐two subjects constructed blocks to indicate their perceptions and imagery of geometrical patterns which varied in their meaningfulness and stimulus complexity. It was hypothesized that vivid and poor imagers process visual information differently and that their styles of perception lead to differences in retentive behaviour. Results supported the hypothesis that vivid imagers perceive literally while poor imagers use coding devices to organize their perceptions.