This article addresses the following key points: Structure the research effort to fit your organization's guiding philosophy and resources. Standardize macro inputs like exchange rates and oil prices so that every analyst's model is based on the same assumptions. Adjust for country-specific things like accounting standards and governance rules. Institutionalize a mechanism for predicting the effects of major trends and events. Adapt research results to customer needs.
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John Rubino (2003) studied this question.
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