A Study on the Factors Forming the Intention to Continuously Use the Easy Payment through the Expectation-Confirmation Model

Owing to the merit of making simple payments on/offline through the simple world, and companies are providing the mobile easy payment service. Thus, this study aims to understand the factors for consumers’ continuous use of mobile easy payment with the use of expectation-confirmation model.BRThis study drew hypotheses by reviewing the preceding researches on the characteristics of easy payment service and the expectation-confirmation model. The reliability and validity of the collected survey data were reviewed by using the SPSS 22.0 & AMOS 22.0, and the hypotheses were verified. First, the characteristics of easy payment service had significant effects on the usefulness. Second, the confirmation had significant effects on the usefulness and satisfaction. Third, the usefulness, satisfaction, and intention to continuously use showed significant effects on each other. Lastly, there were moderating effects in accordance with the technology readiness.