Pengaruh Usefulness, Ease Of Use, dan Risk Melalui Attitude Terhadap Repurchase Intention Sibakul Jogja

The purpose of this study is to analyze the effect of usefulness, ease of use, and risk through attitude to repurchase intention of Si Bakul Jogja.The method used was purposive sampling, with the sampling of the population is based on Markethub Si Bakul Jogja consumer in Yogyakarta who have transacted at least once.The sample in this study were 130 respondents.Data analysis using path analysis, an analysis techniques based on SPSS (Statistical Product and Service Solutions) and sobel test.The result of this study prove that (1) usefulness has a positive and significant effect on attitude (2) ease of use has a positive and significant effect on attitude (3) risk has a positive and significant effect on attitude (4) usefulness has a positive and significant effect on repurchase intention (5) ease of use has a positive and significant effect on repurchase intention (6) risk has a negative and significant effect on repurchase intention (7) attitude has a positive and significant effect on repurchase intention (8) usefulness has a positive and significant effect on repurchase intention through attitude (9) ease of use has a positive and significant effect on repurchase intention through attitude (10) risk has a negative and significant affect on repurchase intention through attitude.