January 1, 1963Public Opinion Quarterly

The Use of Information Sources by Influentials in the Adoption Process

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Abstract

ROBERT MASON; THE USE OF INFORMATION SOURCES BY INFLUENTIALS IN THE ADOPTION PROCESS*, Public Opinion Quarterly, Volume 27, Issue 3, 1 January 1963, Pages 455–4

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Cite This Study

Robert Mason (1963) studied this question.

synapsesocial.com/papers/6ab8a7145253ed6c2e2057d2 https://doi.org/10.1086/267188

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Abstract

ROBERT MASON; THE USE OF INFORMATION SOURCES BY INFLUENTIALS IN THE ADOPTION PROCESS*, Public Opinion Quarterly, Volume 27, Issue 3, 1 January 1963, Pages 455–4