Answers are grounded in this paper and cite their sources.
This paper introduces the special issue on the Industrial Marketing and Purchasing (IMP) Group and international marketing. The history and aims of the IMP Group are briefly discussed, and the papers in this issue, taken from the IMP Group's annual conference, are introduced.
No takes yet. Share an insight, caveat, or question.
David Ford (2004) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: