Balancing sustainability and employer attractiveness: strategy–structure alignment in corporate mobility management

Commuting and business travel significantly contribute to transport emissions, requiring companies to reduce their environmental impact. Simultaneously, mobility benefits have become an important factor in employer attractiveness. Corporate mobility management is therefore gaining relevance for organizations, aiming for sustainable and attractive concepts. This study examines strategic drivers, organizational structures, and their relationship in corporate mobility management. The analysis draws on an exploratory case study of seven employers, using multiple data sources. First, the results show that organizations often perceive tensions between sustainability and employer attractiveness, as key drivers of new mobility initiatives. Second, the structure of corporate mobility management ranges from dedicated to distributed roles. Lastly, the primary driver of an initiative is typically reflected in the department leading it. This study thereby conceptualizes corporate mobility management as a peripheral, cross-functional organizational domain in which strategy–structure alignment emerges through parallel and overlapping arrangements shaped by multiple strategic drivers.