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October 12, 2015BMJ

Backlash against “pinkwashing” of breast cancer awareness campaigns

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Abstract

Big business is keen to jump on the breast cancer awareness bandwagon but do its messages around screening do more harm than good? Meg Carter reports

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Meg Carter (2015) studied this question.

synapsesocial.com/papers/6ab9d0f0eee98bef42034913 https://doi.org/10.1136/bmj.h5399

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