Towards participatory governance in the management of cultural heritage ecosystems: The Colombian Coffee Cultural Landscape

We analyse the propensity to engage in the sustainability and enhancement of a cultural heritage ecosystem –the Colombian Coffee Cultural Landscape from a demand-side perspective. Using survey data collected from visitors and residents, we innovatively integrate two methodologies for audience classification: latent class models and multiple correspondence analysis. Our findings reveal three distinct segments based on varying degrees of propensity to participate and valuation intensity. Moreover, the perceptions each group holds regarding government actions significantly influence their decision to become involved. This highlights the need to implement participatory governance models in cultural heritage management and reveals their impact on local economic development.