Conceptualizing Transnational Social Issues Management (TSIM)

The majority of issues management scholarship in public relations scholarship examines a single national context, missing the needs of many practitioners and leaders at multinational organizations to manage issues across borders, often with unsynchronized issue cycles. To address this gap, this conceptual paper articulates a novel framework—Transnational Social Issues Management (TSIM)—designed to provide key steps toward global issues management work that apprehends organizational responsibilities in democratic societies.