A model for sociocultural interactions in museums

This paper presents a new model for the creation of strong sociocultural interactions between people and places within museum space. In this model, sociocultural interactions are the products of three basic factors: motivation, context, and actuation, each of which has subcomponents. The model asserts that for a person to perform a target interaction, he or she must become sufficiently motivated and be situated in the right context as effective actuation begins the interaction. The simultaneous presence of two of these factors, at the very least, could make the interaction occur in an effective way. This model is not only useful in planning and designing new museums, it also applies to other urban buildings and places as well.